Shah Rukh Khan starrer ‘Pathaan’ followed unusual orthodox marketing strategy. Film didn’t opt for cliche city tours, mall visits, tv shows and interviews. But Shah Rukh marketed the film only via his fans through #AskSRK or event at Burj Khalifa and today waving them at Mannat.

And how this worked big time for the film as film has picked up advances which are unparalleled and record breaking.

Watch today’s video here:

Shah Rukh Khan starrer ‘Pathaan’ generating one surprise after another, be it support from political leaders or massive advance booking numbers in India and overseas. Film has shows starting as early as 6 am in special formats like IMAX, 3D. Film also has historical shows in Gaiety Mumbai, Rajmandir and few iconic cinemas for first time ever as early as 9 am.

Film crossed ‘Brahmastra’ today at 6 pm which had highest advances post pandemic for outright Hindi film. And it is set to break all records by day after.

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